The Mermaid Haberdashery is the retail shop for Miss Ellie NYC jewelry and much more. Find us in Historic Ocean Grove, just a few blocks from the beach. Dive into our treasure trove of gorgeous, hand-crafted pieces - Earrings, Bracelets, Rings, Hair Accessories, Necklaces and much more! 

See designs from Miss Ellie's 10 years of creating artful, romantic, antique inspired jewelry. To visit the Mermaid Haberdashery is to step into the past, to the Gilded Age, where more is always more. 

Miss Ellie herself will show you around the shop and help you pick out your own beautiful treasure. You won't find anything else like it on the boardwalk. 

This is Miss Ellie's personal spot on the beach - there's room on the blanket so some on down!